Web search: Why Google’s competitors can’t catch up
Google’s Founders Larry Page and Sergey Brin revolutionized the way that search engines operate, with the invention of Page Rank. The explosion of “Google growth” in the culture, compounded with Google’s drive to not only innovate, but also dominate the Search, Advertising and Application market has pushed the Google brand beyond its own boundaries. Entering into the Browser market with Google Chrome, the video market with Google video, as well as the purchase of YouTube, Google Talk the phone service, Google maps, and the newest Google TV, makes the Google brand a multidimensional success. Bringing these markets into the Google fold, rather then reaching out in to the competitive markets has given Google the distinctive home field advantage despite the sport.
The predecessors like Yahoo, and MSN then tethered to antiquated search engines, and appeared to offer these services as more of a “perk” to members, rather then a serious venture. This led to search results that were the product of purchased placement on a result list, or fraud. Selling a “keyword” result is how most search engines created revenue, along with randomly placed ads, dependant on the volume of traffic. This was ineffectual to both the advertisers as well as the users. It also left most search engines open to fraud, as websites could pack their pages with keywords simply to skew results and draw traffic.
Larry Page and Sergey Brin were able to surpass all competition with scientific processes that measured the Algorithms, discovered relevance, and discarded the lure of enumerated page hits. The initial creation of Google was built on Page Rank (named for Larry Page), which used the current spiders, bots and crawlers to index and evaluate not only a single web page, but the connection that page had to relevant material through “back links.” The system before relied on the rules of marketing and not any scientific methodology. This limited the accuracy of the searches and underlined the need for search methods that were impartial to sales.
That it cannot be done. Those are the words that Google executives and employees have admitted repeatedly, as they approach and surpass goals for all the Google products. Making the impossible ideas not only possible, but also profitable for Google is what the employees brought to the company. The same technology that provides, now instant, results also matches the search criteria with advertising creating a near 100% market relevancy, without overbearing the users with “pop-ups,” or random advertisement. These advancements in search, along with the unofficial motto of, “Don’t be evil” are what create the distance between Google and their nearest competitor, which leaves most of them unlikely to catch up to an unstoppable stride.