The primary mission of usability tests is to obtain the required information which provides the possibility to create an interface which is simple and intuitive. A website navigation and content should be such that its visitors quickly find the information they need and be able to share it. Here are 5 easy ways to boost your website’s usability.
1. User Testing
User testing is a task often applied at final stages of the website, but instead it should start from the beginning of the web design phase. Why? Because, user testing results at the end of the website development stage may force you to redesign or recode the website completely. To avoid such daunting situations, it is best to start with quick tests and analyze the result. These results can greatly help you design the user-friendly website interface.
To give you a better idea, you can perform a usability test in which tasks can be assigned to users. For example, ask them to subscribe to your website feed, find all articles written in the month of July, etc.
By conducting some simple user-tests you can find most of the usability problems and rectify them to boost your website’s usability.
2. The five second test
The five second test is the quickest way to get an idea of where your visitors look on your website in the first 5 seconds. There are two tests, the first is a memory test and the second is the screenshot test. In the memory test, users are shown a screenshot of your website for 5 seconds and asked them to describe what they remembered afterwards. In the screenshot test, the users can click on the any part of the screenshot and describe it. The results will be shown in a heatmap which can be downloaded for free.
3. Heatmap System
A heatmap system is an extremely powerful tool which allows you to map the click-behavior on of visitors on your website. Some of the websites which offer heatmap installation services are;
Crazy Egg Feng-gui Labs Media (Click Heat) Mouseflow Click Density
4. Greyscale Screenshot
Colors are a part of every website. Generally, a user-friendly website should not have more than 4 colors all throughout. Over contrasting is also a problem which is highly ignored. You don’t want your content to be overshadowed by the banners around it; neither do you want the content background to be disturbing the readability of the website. Having 2-3 base colors and 1 color to emphasize is more than enough for any website. Check My Colours provides a detailed overview of the colors used on your website.
5. Blur Testing
The blur testing method is an easy one but the results are not completely trustworthy. But it does make a small difference in making the design better. Add a 5 pixel blur to your website screenshot using any image editing tool like Photoshop etc. The result should allow you to see the most important parts of the website clearly, such as call-to-action buttons, logos, headers, etc. Although the results are untrustworthy, they do offer ideas to better the web design and layout at times.
Boosting your website’s usability will help you achieve quicker responses to call-to-action buttons and other aspects of your website which you desire. But remember, getting to know the problem is only half the work; you still need to interpret the results, improve the design and test again.